Jim Brumm: Long-Term Thinking for a Short-Sighted World

When successfully communicating and promoting a certain product or cause, I learnt over the years that you need to keep it simple. Not overly simple but simple enough to let your audience know what you want to tell at a moments notice and with a tone they understand. This simplicity but also directness is not [...]

I just heard about the upcoming Facebook IPO via mashable and needed to write a quick post about it as I feel that this development has a significant CSR angle to it. The CSR angle of the Facebook IPO The big problem I see is that Facebook is getting to powerful and influential due to its extreme [...]

In today’s post I wanted to share another very interesting TED video relating to Sustainability and sustainable design. This time from TEDxEast. In this video Bjarke Ingels talks about “Hedonistic Sustainability”. What this exactly means will be explained in the video of course. Scandinavia and Sustainable Design / Architecture Bjarke Ingels is from Scandinavia. For some [...]

Last week I conducted a poll aimed at identifying the most popular Social Media channel for your Sustainability / CSR topics. The result was unambiguous really. Twitter is the most popular Social Media channel for Sustainability / CSR topics. These are the results in numbers: Twitter with 73% (40 votes) Facebook with 11% (6 votes) Google+ [...]

I decided to conduct regular polls on interesting CSR / Sustainability topics during 2012. The plan is to do a new poll every 3 weeks going from Sunday to Friday that week. This is this weeks poll: Your browser doesn’t support iFrames Vote for this poll here. Thank you for participating and I will publish [...]

I am not the most passionate shopper or consumer when it comes to clothing but one company I have always been buying from over the past years has been Howies in the UK. Howies started out with the vision to be a truly sustainable and environmentally friendly organisation years ago. They joined Timberland in 2006. I [...]

This is the situation: I am home alone with the dogs tonight, my wife is away on a business trip and I am planning to spend the evening going about my business.  I want to write a blog post but I for some reason get distracted on a regular basis. Twitter updates, Google+, sports pages, [...]